Our Brands

I eagerly joined TekBrands in 2022 and am delighted to lead this next chapter of growth and opportunity. I have been leading meaningful lifestyle brands since 1990 and love the genuine interaction between Customers, Team Members and Suppliers when we all care passionately about the product, how it’s used and how we can innovate to enhance all our lives through creativity, productivity, and joyful living.  While my professional background is diverse: women’s athletic apparel, wine-country living, automotive parts and flooring, my management philosophy has been consistent. I believe in listening to our customers carefully to ensure we are providing real solutions and value. I believe suppliers in our ecosystem need to be partners as we are invested in each other’s success. I believe in transparent leadership and strive to run company with as much candor to our employees as possible. I know leadership is a much about learning and adapting quickly as it is about having knowledge and answers.  Lastly, I believe business is a team sport and I love all aspects of it: coaching, learning, talent recruitment, setting strategy, studying statistics, revising tactics and calling the occasional “audible.”  On a personal note, I am blessed with a spouse of 20 years and two teenage boys. I enjoy cooking and entertaining with my family and competing in running events and obstacle course races. I am also looking forward to my new quilting hobby!

Since 1998, I have held various marketing and creative positions of increasing responsibility within TekBrands. Now serving as Chief Brand & Product Officer, I am responsible for all omni-channel marketing efforts, marketing vision and strategy, and product development. My passion is in building brands through innovative marketing strategies and exceptional customer service.  Additionally, I have been instrumental in creating the AccuQuilt GO!® and Studio™ brand identities and spearheading the launch of the GO! Big® electric fabric cutter, GO! Qube® boxed sets, GO! Block on Board® (BOB®) dies and GO! Me® Easy Fabric Project Maker.  Outside of work, I am an artist at heart who can be found outdoors exploring with camera in hand or contemplating composition and color in one of my many unfinished quilting or design projects.

I joined Arrow Sewing in 2021 after spending most of my career in the Motorcycle industry. Over the years, I have held leadership positions in small businesses that continually improved their value proposition to better serve dealers and to help customers fulfill their dreams. Here at Arrow Sewing I have the privilege of continuing to help customers experience joy in their lives by helping them find products that allow them to do more of what they love.  

With my background in Operations, I’ve been able to leverage our Distribution, Customer Service, and Systems to support Sales and Marketing efforts, reaching out to sewists, quilters and crafters and showing them how we can help them Sew in Comfort and Sew Longer.  

I’m interested in fostering constant growth and improvement, and now that Arrow Sewing has joined the TekBrands family, I am excited to leverage the strengths of our unique Brands to better address our shared customers’ needs and desires. On the personal side I enjoy reading, going on road trips with the family and playing pickleball, and I’m proud to say that I’ve learned to sew and completed a few projects for my family!